The CONSUMERS' CHOICE AWARD™ is an initiative of CONSUMERS' CHOICE INSTITUTE (U.S.A.) and CONSUMERS' CHOICE INSTITUTE (CANADA), which has retained a leading independent research firm to conduct a survey in major U.S. and Canadian cities.

It is unique in North America, as the winners are determined by consumers and not by a panel of judges. It covers a broad range of categories of interest to the public and the to business community. Its purpose is to publicly identify those establishments which have been voted by consumers as being their choice for excellence.

The research company conducts an open-ended survey among two major groups of consumers, the general public and the business community. Consumers are asked "...which business is your choice for excellence in each category? Please consider the elements of quality, service, value and appearance".

A winner in each category is declared according to the survey's results, which reflect THE CHOICE OF CONSUMERS. In each case, a Gold winner is declared, and where the results justify Silver and Bronze award winners are declared. On rare occurrences, there might be tied winners.

The benefits are tangible and substantial, as the recipients become the focus of the business community and share in the attention given to the media.

The prestigious Gala award presentation, the media coverage and the publicity generated by the CONSUMERS' CHOICE AWARD™ and the recipients, increase consumers' awareness of the CONSUMERS' CHOICE AWARD™ program and its winners.

Truly, this award gives recipients an important edge over their competition. It provides additional sales potential, motivates the recipient's employees and improves their morale and productivity.

Participants enjoy a wide array of promotional materials and advertising, as well as valuable socio-demographic data which reveals the recipients' competitive position, enabling them to adjust and plan future strategies.

The CONSUMERS' CHOICE AWARD™ is considered the seal of excellence. As such, it serves to enhance the city's business climate. For recipients, the award not only constitutes the crowning achievement of their efforts, but more importantly it also represents the most valuable reward of all, the knowledge that they have earned the trust and loyalty of consumers.

By joining the CONSUMERS' CHOICE AWARD™'S exclusive ranks, recipients acknowledge their appreciation and respect for the many consumers who voted for them. By fully utilizing their prestigious award, recipients can increase their business potential as never before.

 Top