Our story

Consumer Choice Award was established in 1987 with the sole purpose of recognizing business excellence in small and medium sized businesses.  Today, we are the only organization in Canada to conduct statistically accurate independent market research surveys to determine brand reputation, customer satisfaction and business excellence.

In addition to recognizing businesses with the Consumer Choice Award, we offer recipients the opportunity to explore their award-winner status with a variety of marketing initiatives. These initiatives are intended to optimize their recognition with the public and the business community.

As part of this effort, the award-winners are identified by our exclusive Four-Step Ranking Process to provide consumers with the top-ranked service providers and businesses for each category of business.

The bottom line: Consumer Choice Award recipients are NOT selected by a panel of judges, but are chosen by you… the consumer.

No other award in North America measures to the same extent the opinions of consumers and businesses of markets it represents.

Currently, you’ll find Consumer Choice Award-Winners spread across 14 major metropolitan areas in Canada, from coast to coast. As we continue to grow, we hope you’ll take advantage of the superior products and services provided by Consumer Choice Award winners in your community.

We invite you to use our recognition when you want to minimize your purchasing risk, when the cost is relatively high or you are not entirely familiar with the services you’re seeking.  Ultimately, the Consumer Choice Award provides a reference point in your search for the optimal provider for the services you desire.

Consumer Choice Award is a recognition you can trust.

real votes.
real winners.