Mastering Social Media Engagement in 2024
Small Business Owners Can Increase Their Online Engagement in 2024
A new year means a new marketing opportunity to capture new clients and prospects for your business. As a small business owner, it’s critical to be interesting, unique, personable, and engaging with your clients to encourage them to reach out to you for service. Here are some strategies for increasing social media engagement for 2024 you can implement right now.
Less Is More
Instead of flooding social media pages with content that’s easy to overlook, create less frequent but more meaningful posts. Focus on sending out thoughtful posts about the work your company is doing to truly change lives. Don’t overwhelm your audience, but give them the content they want (and that means doing a bit of research).
Don’t Overlook Videos
Short videos help to bring your company to life. Small businesses have the unique ability to create simple videos that help their clients and customers learn about them inexpensively. Show off who you are. Tell them what it’s like to work with you.
Put Your Users to Work for You
User-generated content, like testimonials and on-site photos, can help to tell the story of your business. Posting a before-and-after shot of your client’s finished project gets people to respond, for example. It also helps to boost authenticity and makes your viewers realize you can solve their problems fast.
Incorporate Automation
You’re busy, but consistency is key when it comes to achieving social media engagement. Using tools to help you automate some of your posting activities, you reduce the risk of missing key opportunities. This also keeps the social media algorithms happy.
Talk to Us About the Consumer Choice Award
Consumers expect to work with highly recognized, trusted companies, and the Consumer Choice Award (CCA) can help you meet that need. Reach out to us now to learn more about how we can support your business efforts in the year to come.
Makenzie Adams, Marketing Specialist at Consumer Choice Award
