6 Tips to Boost Your SEO in 2022
Have you developed a business website or had one for a while, but you are not getting the desired traffic? This could be because you have employed the wrong search engine optimization strategy.
Here are six SEO tips to boost your website traffic.
- Use Relevant Keywords
Deciding on what keywords to focus on is crucial when developing an SEO strategy. Ensure you use keywords that visitors will search for when seeking your goods and services. To avoid being flagged by search engines, make sure the Keywords fit naturally into sentences. You can also use multiple keyword phrases as long as they are complementary.
2. Employ Linking Strategies
Most people avoid linking to authoritative sites with the belief it takes readers off your page. However, that is not true. Backlinking sends traceable traffic, making your site authoritative.
Willingness to link to other sites increases your chances of getting inbound links from other authoritative sites. However, ensure you only link to pages with tremendous value, as poor-quality links can negatively impact your page.
3. Create High Quality and Evergreen Content
High SEO ranking is dependent on relevant, frequent, and quality content. Creating fresh and evergreen content attracts visitors to your website.
Evergreen content attracts volumes of readers and rarely becomes absolute. Examples of evergreen content include:
- Frequently asked questions
- Testimonials
- “How to” Guides
- Specific niche statistics
- Tutorials
Ensure you post evergreen content regularly to increase traffic to your website and boost your SEO ranking
4. Maintain A User-Friendly Website
If your website is slow and visitors are kept waiting for a while before a page is displayed, there is a likelihood they will abandon your site. Again, this paints your website as less authoritative, limiting guest posts and backlinks diminishing your SEO ranking.
Additionally, search engines rank websites based on speed and user experience.
Therefore, if you have a slow website, improve the site’s speed by deleting scripts that are not important.
5. Optimize your site for mobile Devices
Your website needs to be optimized for mobile users. This is due to the simple fact that more than 70% of Google searches come from mobile devices. To achieve mobile optimization, you need to:
- Develop mobile-optimized content that can bridge the gap between small mobile screens and desktop monitors.
- Come up with mobile-optimized keywords.
- Make you site mobile friendly
6. Optimize Titles and Headlines
Visitors look for catchy headlines to decide whether to read a post or not. Having compelling title tags and headline offer users an insight into your content and how relevant it is to their search queries.
Therefore, creating short title tags with target keywords proves your content is relevant, thus attracting high traffic to your website. Above are six tips to boost your SEO ranking. Publishing evergreen content, increasing the speed of your website, and optimizing for mobile devices guarantee a boost in your SEO ranking. Other additional tips include inbound links from authoritative sites and precise title tags and headlines on your content.
Sumi Saleh, Marketing Specialist at Consumer Choice Award
