Celebrating Our 2021 Marketing Initiatives
2021 continued to present digital marketers with challenges and uncertainties; the market and consumer behaviour are evolving at a rapid rate, and remaining agile and dynamic is more important than ever. However, amongst a crazy year of uncertainty, one constant we could hold on was our amazing 2021 Consumer Choice Award Marketing Initiative achievements!
We’re incredibly excited to announce the tremendous success and outstanding metrics we achieved this year across all of the marketing campaigns we supported. Visibility is everything, and we knocked it out of the park. Overall, the biggest takeaway is we ran 1,621 online campaigns which generated 980,373,565 impressions/views. Here are a few breakdown highlights to check out:
- We created over 750 videos for our CCA winners across the 30 markets we currently operate in
- Over 550 buses hit the streets in cities across North America
- We achieved 124 Digital Billboard placements
Creating compelling marketing campaigns across social was a huge part of our online campaign strategy as well (~75% of our campaigns are social-focused). We executed:
- 754 YouTube campaigns
- 273 Facebook campaigns including remarking campaigns
- 182 Instagram campaigns including remarking campaigns
- 349 Google Display Network campaigns
These metrics are a testament to our superb team and community of winners. We are so pleased with the results and honoured to continue helping Consumer Choice Award winners tell their story, advertise their success, promote their brand, and grow their bottom line. Consumer Choice Award winners receive validation via the Consumer Choice Award Symbol of Excellence, which sets organizations up for success through differentiation in the market, ultimately contributing to expedited business growth and opportunities.
We’re looking forward to establishing our 2022 CCA winners and continuing to execute successful marketing initiatives! We would like to thank everyone involved this year, more to come.
