Digital Marketing Trends You Should Consider For 2023
The opportunities and challenges of tomorrow will be different from those of today. The digital marketing landscape of 2023 will require new insights, strategies, and technologies. In short, what you need is a thorough understanding of the digital marketing trends to deliver demonstrable returns on your investment.
The power of digital marketing
Before we dive into 2023 marketing trends, let’s first understand why brands are increasingly using digital marketing to acquire, convert, and retain their customers.
Conventional marketing methods are notoriously expensive and ineffective. Digital marketing is a cost-effective way to reach target audiences around the world. This mean that you can regularly change your strategy and try different tactics until you find the one that works for you.
Digital marketing is also exceptionally accountable, unlike traditional marketing strategies. Marketers can analyze performance on specific channels and make the necessary changes. This medium also allows for the personalization of content for higher engagement and conversion.
6 digital marketing trends for 2023
These are the six digital marketing trends that brands will have to focus on in 2023.
1. Interactive content marketing
Uniform content has its limits. What will be more effective to increase audience engagement is interactive content marketing. This will help your visitors spend more time on your web pages, allowing you to gain valuable insights about them. These insights will further help generate and convert leads.
Interactive content can be used in infographics, reports, ebooks, and how-to guides by adding extensible and clickable parts. The objective is to deliver information that’s easy to understand. A content audit on your landing pages will reveal opportunities where you can use interactive content marketing.
2. Focus on content experience
Until now, brands used to concentrate on creating and delivering content. But increasingly, the focus will be on content experience (CX). User preferences are continuously changing and the way content is showcased needs to reflect those changes. The first step is to understand what your customers want and then tailor your content strategy accordingly.
Marketers have to invest in building unique narratives about their brands and share them through enriching and engaging content. This has to be rooted in the consumer’s universe and reflect their pain points.
3. The rise of video
Video has cemented its position on top of the content hierarchy and its importance is only set to grow. Consumers prefer videos to long-form texts or cluttered paragraphs since videos are engaging, informative, dynamic, and take much less time to consume.
Having videos on your website and social media pages can encourage visitors to spend more time there. While videos are important, marketers need to create them from various angles. Some could be about the product; others could be about how it’s making a difference in users’ lives while others could talk about the brand’s association with causes that are important to its customers.
4. Influencer marketing remains popular
Brands have been using social media influencers and celebrities to persuade and convert audiences for a while. Instead of playing the long game, influencer marketing empowers you to find a large number of customers in a short amount of time. As one of the 2023 marketing trends, it’s set to attract brands from more categories.
If you’re hiring an influencer to get your message across, make sure that they’re relevant to your target audience, have credibility, and have a core group of engaging followers. You can start off small and make iterations based on the results.
5. Using AI
There’s an ever-increasing number of customers from varying groups to identify and study. There are more customer interactions spread across multiple platforms, and there’s more data to be analyzed faster than ever before. Considering the challenges digital marketers face, it’s no wonder Artificial Intelligence (AI) is making its presence felt in almost every sector.
At its core, AI delivers speed and precision to marketing. By studying economic trends, user data, previous interactions, and other aspects, AI can help organizations make informed and automated decisions in milliseconds, and also increases efficiency by helping identify the right set of customers at the right time. Brands using AI have realized that there’s no going back to the old ways.
6. Hyper-personalization will be the difference
Mass content won’t work anymore. Hyper-personalization is the solution to discover and meaningfully connect with potential customers. This calls for a granular understanding of the buyer’s journey with nuanced insights.
With hyper-personalization, you’re tapping into a customer’s unique needs and preferences. It’s a data-centric strategy for content creation and distribution that heavily relies on AI, analytics, and automation to customize all customer interactions. This allows you to understand customer personas and create personalized content that would lead to higher rates of conversion.
In short, irrespective of the sector you operate in, these are the main 2023 marketing trends you should consider in the coming year.
Sumi Saleh, Marketing Specialist at Consumer Choice Award
