The Advantages of Networking
Networking – it’s one of those things that everyone knows they should do, but rarely make the time for. It’s often seen as a bit of a chore, an additional ‘to do’ on an already packed list. But if you’re running a small to medium sized business, networking is actually one of the most important things you can do to help your business grow.
In this article, we’ll explore some of the advantages of networking for small businesses and how you can make the most of your networking opportunities.
Increased Opportunities
By introducing you to more people, products and prospects, business networking creates opportunities for you and your company that might not otherwise exist. If you attend industry events, for example, you might meet a potential client or business partner. If you serve on a committee with members of other companies in your field, you might learn about an upcoming project that your company could bid on. If one of your contacts knows someone who’s looking for a product or service that you offer, he or she might refer you.
Improved Visibility and Credibility
Business networking can also help increase your company’s visibility and credibility. If you’re a part of a business network, people are more likely to think of your company when they need the products or services that you offer. And, if you’re involved with a well-known or respected organization, your company will benefit from that association.
Shared Knowledge and Insights
In many cases, two heads are better than one. When you network with other businesspeople, you tap into their knowledge, insights and experiences. If you’re facing a business challenge, for example, talking it over with someone who’s “been there, done that” can give you a new perspective and help you find a solution.
All companies, but small businesses in particular, can benefit from the increased confidence that comes from business networking. When you meet new people and talk about your business, you become more comfortable talking about your company, its products and services. As a result, you’re more likely to promote your business effectively when opportunities arise.
Fresh Ideas
When you network with other businesspeople, you’re exposed to new ideas. Even if you don’t implement those ideas yourself, they can get you thinking about new ways to do things and help you come up with creative solutions to your own problems.
Enhanced Confidence
All companies, but small businesses in particular, can benefit from the increased confidence that comes from business networking. When you meet new people and talk about your business, you become more comfortable talking about your company, its products and services. As a result, you’re more likely to promote your business effectively when opportunities arise.
Consumer Choice Award Networking Events
In search of an easy, straightforward way to network? The Consumer Choice Awards is proud to host regular business networking events across North America. Our events bring together businesses of all sizes in a variety of industries, perfect for making new connections and growing your company’s reach.
Sophia McFadden, Marketing Specialist at Consumer Choice Award
